Beer is one of the oldest beverages humans have produced, dating back to at least the 5th millennium BC. Beer is even part of the recorded history of ancient Egypt and Mesopotamia. At the turn of nineteenth century, beer commercials were aired on radio and TV. The critics of beer commercials saw these new mediums as an intrusion into peoples' living rooms. Many were concerned that beer ads might offend the viewers' sensibilities. Commercials that actually showed a person consuming beer were cBeer Commercials

As a consumer, you probably have been in contact with different forms of advertising. Like most people, you have grown tired of the usual advertisements and commercials that seem to assail you anywhere you turn.

While you watch your favorite program or listen to the radio, you are bombarded by an array of commercials in the process. If you surf the Internet, you will find an incessant flow of advertisements from pop up windows to big flashing site banners. Reading the daily newspaper alAdvertising Balloons

Wouldn't it be great to have a huge crowd of people lined up outside your business waiting for you to open the doors--like when they release the newest Harry Potter book, or when the summer's hottest new "blockbuster movie" premieres? Imagine what a boost it would be for your business to have your email inbox filled with queries from potential customers and your phone ringing off the hook with new orders!

A good promotional campaign can do that.

But what if you don't have big buckPower of the Press Release

There was a time when balloons were nothing more than kid?s toys but now they are used for so many different things. One of the most popular uses of balloons is for advertising. Advertising balloons are popular for so many reasons but the most important one is that people notice them. There is something about a balloon that is fascinating to adults and children alike. We all find out eyes drawn to these colorful floating things and we always want to see what they say on them.

AdvertisinAdvertising Balloons ? Pretty and Effective

So often when small-business people design their advertising or their glossy three full-color brochures they do way too much bragging. It is if they are trying to impress themselves with all of their achievements. Your potential customers are probably not concerned about how great you are, but rather what you can do for them.

There are ways to tell your customer of all the great things that you have done in a way that also tells them why this is good for them. For instance, if your cEgo and Advertising Do Not Mix

Imagine preparing your breakfast in the morning - bacon? eggs? toast? and right there in front of you, a reminder to watch The Amazing Race on CBS. It can happen. CBS plans to advertise its fall line-up on? wait for it? EGG SHELLS! CBS egg ads - sounds funny, doesn't it?

CBS will imprint its logo and eye-catching egg related taglines for three of its shows on 35 million eggs. The eggs will be sold through one grocery store chain on the east coast.

Unique and funny ads normaFunny Ads: CBS Egg Logos And More

Perhaps you have seen the Vonage commercials on TV, as they are very entertaining and fun to watch. They are similar to Americas Funniest Home Videos. The tagline is always the same; Stupid Things People Do.

And of course they are making a correlation to the price people pay on their phone bill instead of switching to Vonage, which is only $39.95 per month. The Vonage commercials make an excellent case study and have won many advertising awards in the advertising industry.

There Vonage Commercials; Case Study

So often, new business people will print custom designed threefold advertising brochures to give to new customers. I have seen new business owners spend two or $3000 doing this and defend only using half of them because they had changed their business or their prices.

It seems like an incredible waste of money and it may be smart to not print custom designed free folds glossy advertising brochures when you first start your business.

Having been in the franchising business for neaAdvertising Brochure Designs

When designing Flyers for a mobile car wash business it pays to consider the quote; Keep It Simple Stupid! There are a few other things to consider as well. Your phone number should be at the top and bold. The Flyers should be on card stock paper. The Flyers should be a bright color but not fluorescent.

The shape and size of the flier should be a unique area. For instance it should not be a half sheet of paper or a whole sheet of paper. A third of a sheet of paper might be better Designing Flyers for a Mobile Car Washing Business

It is paramount that your advertising and marketing in your company that you put out into the public talks to the customer. So often, small business brochures and advertising talks about the company and not about what is in it for the customer. You may have a great company and you may be very proud of this fact. But your customer cares what you can do for them not which you can do for yourself. Let's face it you are asking the customer to come to your store and buy something from you or to Does Your Advertising and Marketing Talk to Your Customer?